IEEE Denver Section Consultants Network  

Business Meeting and Presentation
Knowledge Management + Marketing Accountability=[KM+MA=B]

Marketing has its scientific applications too. It’s much more than pretty pictures and clever sayings. Growing your business, always, is paramount. Especially now. Tonites talk will discuss Patrick Surrena’s formula for business success: “KM+MA=B” or Knowledge Management  Marketing Accountability = Business.

There are a number of ways this formula can help you develop new leads for your business and grow the customers you already have, especially through e-newsletters and specific direct marketing techniques. The talk will explain how to get your prospects to realize you “get it” when marketing to them using tactics which are highly measureable which in turn will enrich your business.

Monday, April 20, 2009
6:30pm-8:30pm
Westminster College Hill Library
Room L-107
3705 W 112th Ave.
Westminster, CO  80031 
 

The Consultants Network supports the career interests of self-employed IEEE members by bringing together interested members and learning through networking and invited speakers. 

You are cordially invited to the Consultant’s Network April 20th, 2009 meeting.  This meeting will include a presentation by Mr. Surrena on Knowledge Management Marketing Accountability = Business [KM ME=B].  Mr. Surrena’s bio is below.

Agenda:

                                                         6:30 PM Food and Networking 
                                                         7:00 PM Presentation by Mr. Surrena
                                                         8:00 PM Consultant Network (CN) Business Meeting 
                                                         Call to Order
                                                         Short of list of activities to be undertaken by the group
                                                         Next Steps 
                                                         Next Meeting 

Patrick Surrena 
CBC

Patrick J. Surrena has built a distinguished career in all aspects of marketing and communications. He brings deep experience on all sides of the equation including the client, supplier and agency sides of the business. Having served in senior management positions in those three areas, he is uniquely equipped to understand the business from all areas of the marketing and communications world.

Patrick is equally comfortable at the board room strategy sessions as he is rolling up his sleeves and delivering tactical client projects. His specific area of focus developing the correct marketing strategy to be used for the given challenge with a particular expertise in direct marketing including data analytics, list determination, variable data, variable imaging, program design, back end analysis including overall marketing accountability.

 
His expertise is a matrix of marketing specialties on one axis including strategy, branding, marketing communications, public relations and international marketing; and on the other axis he brings deep experience in more than 30 vertical industries including, financial services, healthcare, telecommunications, high technology, software, economic development, resorts, casino’s, commercial real estate, oil and gas, and many more.

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